Do not follow where the path may lead.
Go instead where there is no path and leave a trail.
Harold R. McAlindon
Thank you for taking my Entrepreneurial Profile Test. Based on your answers you profile as a…
Sociopreneurs’ prime motivation is to act as change agents for society rather than to generate profits. And unlike the majority of non-profit organisations, their work is targeted not only towards immediate, small-scale effects, but to sweeping, long-term change.
The job of a Sociopreneur is to recognise when a part of society is stuck and to provide new ways to get it unstuck. He or she finds what is not working and solves the problem by changing the system, spreading the solution and persuading entire societies to take new leaps.
Identifying and solving large-scale social problems requires a committed person with a vision and determination to persist in the face of daunting odds. Ultimately, Sociopreneurs are driven to produce measurable impact by opening up new pathways for the marginalised and disadvantaged, and unlocking society’s full potential to effect social change.
Sociopreneurs often adopt a no-compromise approach to their business or cause, only working with people and organisations whose ethics and values are aligned to their own. They are relentless in their energy and determination and have a campaigning like zeal to be a catalyst for positive change.
They are not particularly interested in the trappings of success and appreciate the value of natural beauty and other simple pleasures.
Although Sociopreneurs are in the minority and are therefore often misunderstood by the majority of society, nonetheless there is currently a sea-change in consumer attitudes towards old style profit hungry businesses. It is my prediction that organisations run with strong ethics and social agendas are the ones that will become the leading brands in the next decade.
‘Fair Trade’ is just one example of a highly successful business/brand which was founded exclusively on the desire to create social change by giving third-world farmers a better deal on their exported goods.
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